Privacy Policy

← serenelabs.co

Last updated: March 8, 2026

This Privacy Policy describes how Serene Labs ("we," "us," or "our") collects, uses, and protects the personal information of visitors and clients who interact with our website at serenelabs.co and our AI automation services.

By using our website or services, you agree to the collection and use of information as described in this policy.

Interpretation and Definitions

Interpretation

Words with capitalized initial letters have meanings defined below. These definitions apply whether the terms appear in singular or plural form.

Definitions

• Account — A unique account created for you to access our services.
• Company — Serene Labs, operating from Quezon City, Metro Manila, Philippines. Also referred to as "we," "us," or "our."
• Country — Republic of the Philippines.
• Device — Any device used to access our service (computer, mobile phone, tablet).
• Personal Data — Any information that relates to an identified or identifiable individual.
• Service — The Serene Labs website and AI automation services.
• Service Provider — Third-party companies or individuals who process data on our behalf.
• Usage Data — Data collected automatically from your use of the Service.
• Website — serenelabs.co
• You — The individual or business entity accessing or using our Service.

Information We Collect

Personal Data

When you use our website or book a strategy call, we may collect:

• First name and last name
• Email address
• Phone number
• Clinic or business name
• Business address and location
• Social media handles (Facebook, Instagram)
• Any information you voluntarily provide through our forms

Usage Data

We automatically collect usage data when you visit our website, including your IP address, browser type and version, pages visited, time and date of visit, and other diagnostic data.

Third-Party Social Media Services

If you interact with us through Facebook or Instagram, we may collect information associated with your social media profile as permitted by those platforms and your privacy settings.

Tracking Technologies and Cookies

We use cookies and similar tracking technologies to monitor activity on our website and store certain information. These include:

• Essential Cookies — Required for the website to function properly.
• Analytics Cookies — Help us understand how visitors interact with our website (e.g., Google Analytics).
• Functional Cookies — Remember your preferences and improve your experience.

You can control cookie settings through your browser. Disabling cookies may affect some features of our website.

How We Use Your Information

We use your personal data for the following purposes:

• To provide and maintain our services — Including scheduling strategy calls and delivering AI automation services.
• To contact you — Via email, phone, or SMS regarding your inquiry, appointment, or service agreement.
• To send SMS communications — Appointment confirmations, reminders, and follow-up messages you have opted into.
• To send email communications — Service updates, onboarding information, and relevant business communications.
• To improve our services — Analyzing usage trends to enhance our website and offerings.
• To manage your requests — Responding to inquiries and support requests.
• To comply with legal obligations — As required under Philippine law, including the Data Privacy Act of 2012 (Republic Act No. 10173).

SMS Opt-In and Messaging

SMS messages may include:

• Appointment confirmations and reminders for strategy calls
• Follow-up messages related to your inquiry or service
• Onboarding updates and service-related notifications

Message frequency varies based on your engagement with our services. Message and data rates may apply depending on your mobile carrier.

To opt out at any time, reply STOP to any SMS. For help, reply HELP or email us at [email protected].

We do not sell, rent, or share your phone number with third parties for marketing purposes. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

Email Marketing

We may send you emails about our services, updates, and relevant information. You may opt out of marketing emails at any time by clicking the unsubscribe link in any email or contacting us directly at [email protected].

Retention of Your Personal Data

We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Usage data is generally retained for a shorter period unless required for security or legal purposes.

Transfer of Your Personal Data

Your information may be processed at our operating offices in Quezon City, Philippines and in locations where our Service Providers operate. We ensure appropriate safeguards are in place for any data transfer and that your data is treated securely in accordance with this Privacy Policy.

Disclosure of Your Personal Data

Service Providers

We may share your data with trusted Service Providers who assist us in operating our website and delivering services — including CRM platforms (GoHighLevel), email providers (Google Workspace), and SMS gateways (Semaphore). These providers are bound by confidentiality obligations.

Business Transactions

In the event of a merger, acquisition, or asset sale, your personal data may be transferred. We will provide notice before any such transfer.

Law Enforcement

We may disclose your data if required by law or in response to valid requests by Philippine government authorities or courts.

Other Legal Requirements

We may disclose your data to comply with a legal obligation, protect the rights and property of Serene Labs, prevent wrongdoing, or protect personal safety.

Security of Your Personal Data

We implement appropriate technical and organizational measures to protect your personal data. However, no method of internet transmission or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Children's Policy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from someone under 18, please contact us and we will take steps to remove that information.

Links to Other Websites

Our website may contain links to third-party sites. We have no control over and assume no responsibility for the content or privacy practices of any third-party sites. We encourage you to review the privacy policy of every site you visit.

Your Rights Under Philippine Law

Under the Data Privacy Act of 2012 (RA 10173), you have the right to:

• Be informed — About how your data is collected and used.
• Access — Request a copy of your personal data we hold.
• Correct — Request correction of inaccurate or incomplete data.
• Erase or block — Request deletion of your data subject to legal obligations.
• Object — Object to the processing of your data for certain purposes.
• Data portability — Request your data in a structured, commonly used format.

To exercise any of these rights, contact us at [email protected].

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes become effective when posted on this page with an updated date. We encourage you to review this policy periodically. Continued use of our services after changes constitutes acceptance of the updated policy.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

• Email: [email protected]
• Website: serenelabs.co
• Address: Quezon City, Metro Manila, Philippines